12 Ways to Become a More Rational Shopper
As a consumer psychologist and author, I’ve interviewed hundreds of shoppers about how, when, and why they shop and buy. Increasingly, consumers tell me that their closets, garages, drawers and pantries are bulging—but that they still need and buy more stuff.
Cleaning, sorting, selling, and donating is one way to battle the bulge—but another, and ultimately better, solution is to nip it in the bud by buying less and enjoying what you have more.
If, like many, you avoid the dark recesses of your storage areas because they serve as reminders of poor buying decisions, or you feel guilty about purchases that were ultimately unsatisfying, or you simply want to cut back on excessive spending, here are 12 tips that could help: